Events Organised | Brand Collaborations

From launching intimate 50-runner community events to co-sponsoring India’s largest marathon with 20,000+ participants, I’ ve shown how to:

• Turn launches into movements – starting with Garmin Run Club and scaling with the Bessie Dreamers run.

• Convert influence into sales – turning Brooks Run Happy shoes from “too flashy” to a 7-day sellout, or positioning Felt Cycles as “affordable premium” in a monopolized market.

• Expand across categories – bringing Vibram into physiotherapy clinics, positioning Basso & Orbea in premium cycling, and expanding into triathlon brands like Zone3, Felt IA, MB Wear, and Rudy Project.

• Execute with ownership – coordinating 300+ runner events with police permissions, hospital partnerships, and ₹2 lakh prize sponsorships, while handling logistics end-to-end.

• Balance growth with authenticity – living the lifestyle by running, cycling, and testing products, earning trust through credibility.

GARMIN RUN CLUB LAUNCH

• Partnered with Garmin Run Club for the showroom launch.

• Organized a 10 km beach loop run with hydration points every 2.5 km.

• Invited 50 participants including local runners and early brand advocates.

• Concluded with post-run stretches and a healthy breakfast to encourage community bonding.

DREAM RUNNERS MARATHON

• Participated actively in the marathon, showcasing Oakley eyewear, Saucony apparel, and Skinners sock-shoes.

• Personally advised 100+ runners on footwear, gait analysis, and brand choices — tailoring recommendations based on purpose, physique, and style.

• Built credibility by wearing and testing brands myself first, sharing genuine pros and cons.

• Encouraged my wife to join, reinforcing our identity as a family deeply invested in fitness and the brand ecosystem.

BESSIE DREAMERS RUN

• Partnered with Bessie Dreamers, a sub-group of the Dream Runners (Chennai’ s 2nd largest running community).

• Scaled participation to 300+ runners.

• Coordinated with the Chennai Police to block part of the ECR highway, ensuring safety and crowd control.

• Tied up with Apollo Hospitals to provide first-aid readiness.

• Distributed branded tees and caps in collaboration with Garmin, Saucony, Vibram, and Brooks.

• Hosted a post-run prize distribution and healthy breakfast.

BROOKS RUN HAPPY

• Orchestrated a photoshoot featuring my wife running in the new limited-edition shoes.

• Created Instagram reels and community content, positioning the shoes as bold, fun, and trendsetting. Involved my pet — a local community hero — in photoshoots and reels, amplifying the emotional and viral appeal.

• Leveraged my influence in the community — early adopters trusted my word and followed the trend.

FELT CYCLES LAUNCH

• Organized a photoshoot at Chennai beaches to create imagery that resonated with local cyclists.

• Offered free home delivery, bike fitting, and servicing to remove friction for first-time premium buyers.

• Crafted a smart pricing strategy that positioned Felt as an imported yet affordable premium — breaking the “too costly” perception.

• Highlighted versatility of Felt’ s hybrid cycles, appealing to everyday riders as well as enthusiasts.

VIBRAM EXPANSION

• Personally tested the product, learning from barefoot running veterans to adapt gradually.

• Pivoted target market from general runners to physiotherapy clinics and gyms — audiences who valued natural movement, posture correction, and rehab.

• Created a commission-based model with physiotherapists and gym owners, turning them into advocates for Vibram.

• Built awareness through events, demos, and collaborations, highlighting health benefits over performance.

TRIATHLON ECOSYSTEM EXPANSION

CHENNAI TRAIL ULTRA

• Partnered with CTU as food & refreshments sponsor.

• Showroom used as the bib distribution hub, giving high visibility to a fresh audience.

• Personally participated alongside my wife, sister, and brother-in-law, completing 18 km on a multi-terrain course.

• Route spanned dams, cashew farms, paddy fields, sandy riverbeds, and grasslands — a true endurance test.

• Promoted the importance of hydration, nutrition, and balance on uneven terrain.

• Introduced Zone3 wetsuits, inspired by founder James Lock’s world-champion background and disruptive Aspire design.

• Launched Felt IA triathlon bikes, made famous by world champion Daniela Ryf for their speed and aerodynamics.

• Expanded into MB Wear, a premium Italian brand for cycling jerseys, bibs, and socks.

• Added Rudy Project for high-performance cycling eyewear and helmets.

• Organized a professional photoshoot to showcase the brands in aspirational yet local contexts.

• Began pitching directly to triathletes, endurance swimmers, and cyclists, positioning the showroom as a multi-sport ecosystem.

BASSO & ORBEA LAUNCH

• Adopted Basso as my personal bike, whose geometry and stance matched my physique perfectly.

• Began riding 50 km daily, tracking performance with a Hammerhead cycling computer.

• Represented MB Wear cycling kits (jerseys, bibs, socks) and completed the Italian look with SIDI cycling shoes.

• Immersed myself in premium cycling culture, joining professional groups and maintaining rapport with riders.

• Personally recommended Basso to clients, advising them on fit, geometry, and long-term performance.

FRESHWORKS CHENNAI MARATHON '24

• Sponsored the event with ₹2 lakh worth of shoes and prize coupons for winners across categories.

• Partnered as the official recovery partner with Hyperice and Normatec.

• Oversaw post-run recovery zones, where huge crowds gathered for massages and therapy.

• Hired and coordinated:

• Our entire staff team

• Extra manpower for handling rush

• College physiotherapy students as interns (with certificates provided)

• Professional physiotherapy doctors to ensure top-quality recovery care

• Ran the 10K distance with my wife and cousin, before managing post-run operations.

• Rode 160 km on my Basso bike, demonstrating its stability, endurance, and aerodynamic performance.

• Represented MB Wear premium cycling kits and stud socks, giving the Italian brand visibility in a state dominated by other cycling names.

• Maintained professional speeds above 30 kmph throughout the tour, riding alongside seasoned cyclists.

• Concluded the event with camaraderie at Catamaran Brew Co., where the community bonded over recovery, beer, and smoked meat.

• Strengthened professional rapport by networking with high-performance cyclists and event organizers.

TOUR DE PONDY